When twit(ter) hits the fan: navigating your way through a social media crisis.
Mike is the co-founder of Retroviral – a creative digital agency that has made more brands go globally viral than any other agency in Africa. You may have seen his work on RocoMamas as Retroviral is the lead creative agency for the Smashburger brand. He’s been a Mail and Guardian 200 Young South African as well as the co-founder of Webfluential – a global influencer marketing platform with more than 30,000 registered users and a collective audience of 1.4bn people.
Mike knows crisis as he was the digital lead for Retrovitral on Carte Blanche’s Oscar Pistorius trial broadcast.
Talk: As the author of the bestselling The Best Dick, Mike’s talk will use humour (he was a stand up comedian in a previous life) and intellectual insights to convey the best ways to navigate a social media crisis and what steps should be taken to avoid getting there in the first place